QUIZ NATION: 2008-11-02

1. This company is one of the world's largest apparel companies. It was established first as ‘The Reading Glove and Mitten Manufacturing Company’ in Pennsylvania in October of 1899 by John Barbey and a group of investors. The company was started with only $11,000 and a 320 square foot factory that was leased for $60/month. It owns brands like Lee and Jansport. Name it.
VF Corporation

2. Steven Spielberg originally approached this company with the idea of product placement of one of its products in his movie, E.T. the Extra-Terrestrial. The company declined the offer. Spielberg later approached the Hershey Chocolate Company with the idea to use Reese's Pieces instead. They agreed, and their sales tripled a week after the movie premiered. Name the company that refused the offer.
MARS. The brand was M&M’s

3. Designed in1934, this product was introduced the next year in a Marshall Field & Company display window. The store management thought it ludicrous to be displaying the product when the worst blizzard of the winter was hitting Chicago. They ordered the display to be removed. Before the display could be taken down, six hundred packs of the product were sold. 30,000 pairs were sold in the next 3 months and the rest is history.

The Jockey brief

4. This term was possibly coined by Jaron Lanier in 1989. Lanier is one of the pioneers of the field, founding the company VPL Research which built some of the first systems in the 1980s. In practice, it is very difficult to create a convincing experience of this sort, largely due to limitations on processing power. However many science fiction books and movies have imagined characters being “trapped” in such a situation. Name this term.

Virtual Reality

5. He attended the University of Illinois at Urbana-Champaign on an academic scholarship from the Pullman railroad car company. He graduated with his bachelor's degree in engineering in 1958, and then went to work for the Douglas Aircraft Company. He eventually moved to Motorola.

He was a salesman at Fairchild Semiconductor in the 1960s. He was one of the company's best sales people and was famous for style and flair. He then co-founded a company and took his trademark style into his position as its CEO.

Around 1980, he was responsible for a licensing deal that made his company a second source to IBM in its field. At the end of the company's first $1 million quarter, he stood by the door of the company and handed a $100 bill to every employee as they left. Every employee at the company got stock options, a huge innovation at the time.
Jerry Sanders

6. Matteo Cambi founded this Italian clothing brand. Its logo is a daisy painted somewhat haphazardly. It is one of the sponsors of the Renault F-1 team.

GURU

7. This term is a trademark name invented in 1922 by Major General George O. Squier when he patented a system for the transmission and distribution of background music from phonograph records over electrical lines to workplaces. Squier developed his system because he had observed that workers were more productive when music was played in the background at workplaces. He used this observation to market his idea.

The system was readily adopted by many building owners and installed in many shops and offices. The service was later extended to telephone systems and in elevators. President Eisenhower was the first to pump this system into the West Wing.

NASA used it in many of its space missions to soothe astronauts and occupy any periods of inactivity. Today this corporation (named after the term) operates in 15 countries and is still heard in shopping malls, elevators, and while on hold.
Muzak. Squiers was intrigued by the made-up word Kodak being used as a trademark and so took the "mus" sound from music and added the "ak" from Kodak to create his word Muzak.

8. What controversial and symbolic bill was officially passed by the US House of Representatives, in House Resolution 269, dated 11th June 2002?
The bill officially recognised Antonio Meucci, and not Alexander Graham Bell, as the true inventor of the telephone.

9. In 1860, pharmacists John and Frank, who were brothers, opened a drugstore with a small research lab. In 1862, on the suggestion of doctors, they began to manufacture large quantities of commonly ordered medicines. For sometime in the early 1930s’, Harvard University controlled this company.

In 1930, the company purchased Anacin, a product for tension headaches which quickly became the company's flagship product. The company made history in 1984 with the introduction of Advil, the first nonprescription ibuprofen in America, as well as the most famous prescription-to-OTC switch in history.

In 2000 it lost a hostile takeover bid for rival drug company Warner-Lambert to Pfizer.
Wyeth.

10. The company’s founders Howard Vollum and Jack Murdock invented the world’s first triggered oscilloscope in 1946, a significant technological breakthrough. They founded this company in southeast Portland, Oregon, which they later moved to the suburb of Beaverton. It manufacturers oscilloscopes, logic analyzers, and both video and mobile test protocol equipment.
Tektronix

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