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GREY MATTER... MATTERS

SENSATIONALISM IN MEDIA

Wednesday, May 14, 2008

QUIZ 3

1. This company was initially promoted in India as a joint venture between Swedish Match and the Jatia Family. Name this Brand.
Wimco Matches

2. Henry Royce designed his first aero engine in 1914 providing some half of the total horsepower used in the air war by the allies in WWI. What was the engine famously called?
The Eagle. The Eagle powered the first direct transatlantic flight as well as the first flight from England to Australia.

3. Which brand of Vodka was acquired by Bacardi recently for $2 bn?
Grey Goose Vodka.

4. For which Finnish tractor company did Mahindra and Mahindra make an unsuccessful acquisition bid some time back?
Valtra.

5. Isadore (“Issy”) Sharp founded the company in 1960 with the opening of the first hotel on Jarvis Street in downtown Toronto. After a decade of trial and refinement Mr. Sharp created a single vision that today has made this the leading luxury hotel operator exclusively focused on mid-size luxury hotels and resorts of exceptional quality. Name this company?
Four Seasons Hotels & Resorts

6. Which famous company was initially known as the Marufuku company?
Nintendo.

7. In 1922 the U.S. Navy Dept. in New York tested 76 foreign and domestic cars. Its goal was to select the best features of automobile motors for the adaptation to aircrafts. Only eight passed the test. Duesenberg, Fiat, Packard, Brewster, Hispana Suiza, Issota Franchina. Name the 8th car company.
The Velie Car Company. Willard Velie, grandson of John Deere formed the Velie Motor company in Moline, Illinois. Today the Velie is remembered only by automobile buffs.

8. After graduating from New York University (B.A., '32) during the Depression, Bill Bernbach felt lucky when he found a mailroom job at which company?
Schenley Distillers

9. This company’s origins date back to immediately after the Second World War when Cavaliere Alberto Beggio founded a bicycle production factory at Noale in the province of Venice. The company’s first mopeds were christened Colibrì, Daniela and Packi. Which company are we talking about?

Aprilia

10. First introduced in 1921. They were made by hand and were not a big hit. They were three inches wide and eighteen inches long. Only $3,000 worth were sold the first year. In 1963, this product went into space with the ‘Mercury’ astronauts. In the 1970’s, John Travolta and Brooke Shields appeared in its commercials. Name this household product?

Band-Aid